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ABSOLUT LABEL presents its third collection, THE 1879 COLLECTION
Posted by on Oct 27, 2006, 15:42
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ABSOLUT LABEL presents its third collection, THE 1879 COLLECTION
Date: October 25th 2006
Venue: ITC Grand Maratha
Wednesday 25th October 2006: ABSOLUT's ground-breaking fashion project, ABSOLUT LABEL is now in its third year. Each season, the most exciting up-and-coming designers from around the world are asked to design an essential
fashion item. And this year, it's that most essential item of all – underwear. Eight designers were asked to celebrate the items we normally keep hidden, especially for ABSOLUT. The pieces were inspired by a word found on the front of the ABSOLUT bottle – in this instance 1879, the date that LO Smith started to produce vodka under the
ABSOLUT name.
"Over the last nineteen years, ABSOLUT has established itself as a dynamic brand within the international fashion
community, having instigated projects with such renowned designers as Gianni Versace, Tom Ford, Stella McCartney and Jean Paul Gaultier," says Andrew Mc Donald Zone Director ABSOLUT for Eastern Europe, Middle East, Africa
and India Mr. "But ABSOLUT LABEL is one of the projects that allows us to inspire and promote new talents emerging within the industry."
The collection encompasses all kinds of underwear. Apostolos Mitropoulos'has a modern take on an 1879
classic, the corset, this time created from black rubber. Indian designer Ashish produced an elegant singlet, Neon a beach bikini, and former underwear designer Laura Figueras produced a stunning, multi-layered piece reminiscent of Nineteenth century crinolines.
The pieces can be seen across the world in exhibitions, and fashion shows. Or, alternatively in the stunning
photographic Collection Book, with images taken by rising fashion stars, Sofia And Mauro. And, additionally, a few of
the limited edition pieces are sent to fashion insiders.If you are holding a piece yourself – congratulations –
you are one of the few owners of a real, 100% original ABSOLUT LABEL 1879 COLLECTION piece.
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