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Aishwarya Rai unveils Umrao Jaan
Posted by Viral Bhayani on Oct 27, 2006, 13:09
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Aishwarya Rai unveils Umrao at Reliance World*
J.P. Dutta's Umrao Jaan Video launched on Reliance Mobile World
Reliance Mobile World to Reverse Auction Aishwarya's Umrao Jaan outfits*
Mumbai, October 26th, 2006: *In a glittering event truly
depicting the fusion of history with the future, leading bollywood actress Aishwarya Rai today unveiled J.P. Dutta's latest blockbuster 'Umrao Jaan' on the popular digital entertainment platform Reliance Mobile World, accessible to over 26 million subscribers of Reliance Communications. The launch event of "Umrao Jaan", set in the serene surroundings dating back to 1840's, on the high
speed mobile entertainment platform, Reliance Mobile World, was held across 17-cities through a Video Conference using the state-of-the-art facility at Reliance World. The video clips, wallpapers and ringtones of Umrao Jaan would be immediately available on Reliance Mobile World.
J.P. Dutta, Producer and Director of Umrao Jaan also
announced a reverse auction of outfits worn by Aishwarya Rai in the movie exclusively on Reliance Mobile World. J.P. Dutta also announced that the collections from the Reverse Auction of Umrao Jaan outfits would go towards
charity. Reverse Auction of Umrao Jaan outfits would be the first-of-its kind reverse auction on a mobile platform across the world in which over 26 million individuals would be able to participate.
"*Digital platforms across the world are being redefined
and mobile devices are becoming a popular medium for entertainment. We at Reliance Communications are glad to present the legendary Umrao Jaan, to over 2 crores of our customers*", said Sanjay Behl, Head – Branding, Reliance Communications. *"Reliance Communications believes that
the power of telephony extends much more than Voice and SMS
functionality. It is our continuous endeavour to offer a range of mass appealing as well as customised applications and services on Reliance Mobile
World"*, he added.
*"Umrao Jaan is a film that brings Indian music and culture to the youth and cutting edge technology, made available by Reliance Communications is the best way to reach the real audience-the new generation of cinema lovers"*,said J.P. Dutta, the Producer and Director of Umrao Jaan. *"It has always been our endeavour to take the cutting edge technology to the doorstep of the common man,"* said Sunil Buch, Head-Marketing & Product Management. *"Thanks to our broadband platform and
pan-India reach with 241 broadband outlets in 105 cities, we created ground level excitement about the film 'Umrao Jaan' by conducting an online quiz contest. Out of 5000 customers who participated in this online quiz over the
last 3 weeks, today over 60 winners of this contest from 16 cities got a chance to meet up with Aishwarya Rai and the star cast over our video conferencing facility without having to travel. We at Reliance World have and will always provide Broadband solutions that touch and impact lives of Indians." *he added.
Aishwarya and J.P. Dutta also mingled with the contest
winners of the exciting promotions held by the company for its customers recently. Contest winners of the promotions held by Reliance World and Reliance Mobile World from Mumbai were given their prizes by Aishwarya, while
the winners at other locations interacted with Aishwarya through the Video Conference link.
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